Case Study: Scaling Profitability & Growth for FAME RUGS on Amazon.com

ACOS dropped from 41.6% to 22% while total sales surged from $210K → $380.8K (↑81%)

About the Brand

FAME RUGS is a premium home décor brand offering elegant rugs crafted for modern interiors. Competing in a highly saturated and price-sensitive market, the brand struggled to balance ad efficiency with growth. That’s where Regro Media stepped in — to optimize advertising, reduce costs, and scale profitably.

Objectives

• 🚀 Boost overall sales & brand visibility

• 💰 Reduce ad costs (CPC & ACOS) while maintaining growth

• 📈 Build a sustainable, scalable advertising foundation

Challenges

• Rising ad costs were cutting into profit margins

• Inefficient ad distribution across underperforming keywords

• The need to scale profitably without overspending

Data-Driven Results

📊 Ad Spend vs Sales

Even with ad spend dropping 57% (from $28.6K to $12.2K),
ad-attributed sales jumped 176%, and total sales rose 81%.
This proves that spending smarter delivers better returns.

📊 Advertising Efficiency (ACOS & TACOS)

ACOS improved dramatically — from 41.6% → 22%,
while TACOS stabilized between 9–13%, reflecting stronger organic growth.

📊 CPC vs Conversion Rate Trend

CPC dropped from $0.93 → $0.59 (↓36%), while
Conversion Rate improved from 2.07% → 2.21% — meaning cheaper clicks and better conversions.

Our Strategy

✅ Campaign Restructuring – Eliminated wasteful spend, prioritized top-performing ASINs & keywords
✅ Bid Optimization – Smart bid adjustments reduced CPC & ACOS
✅ Scaling Wins – Scaled high-performing campaigns and developed new B2B growth channels

Impact Snapshot

Conclusion

Through intelligent ad optimization and profit-first scaling, Regro Media transformed FAME RUGS’ Amazon performance — cutting costs while driving exponential growth.
This case study highlights how data-driven decision-making and strategic ad management can turn a good brand into a great performer on Amazon.